The video above is my brief overview of Creativity, the sixth principle from my book Soul Trader – Putting the Heart Back into Your Business.

Life is creativity. Business is creativity. Creativity gives birth to business. Creativity gives birth to money not the other way around.  We are creativity. We are the product of creativity and we have the ability to create. That is the nature of life. 

Very often we forget that we are creative. And ironically business can become stagnant when we forget this link.  At the same time it’s import for us to be mindful of creativity and the balance between flow and framework, structure and spontaneity. It’s this that the book explores.

When are you most and least creative? What environments are most nourishing to you? Are you taking enough time out for hobbies, pass-times, interest and pursuits and the the things that energise and re-juvinate you. If you are not then you and your business may be suffering. Do allow your creativity / skills and talents of yourself, your staff, your associates and your suppliers …and indeed your customers to flow into your career / your business. If not you may be missing an opportunity.