The key to putting on a great event

Over the coming weeks a lot of my focus will be on preparing for the launch of my new book Soul Trader – Putting the Heart Back into your business. And as you may well know if you’ve ever been involved on putting on a great event, there are a huge range of logistics: finding the venue; inviting guests and managing replies; ensuring the food, drink and entertainment is great and lots and lots besides.

Mindful that running events is something that many of you need to do in your business and organisation, I asked Meredith O’Shaugnessy of Meredith Bespoke events agency who is helping mastermind an event for me for her insights on what makes a great event. Meredith started her career working in the London club scene and ended up managing some of London’s most prestigious venues. Today through her agency she works with big brands from Lamborghini to Elite Models.