Compassion is even more powerful than courage. Sure, with courage you can conquer a world – but only with compassion can you heal and build it.

– Rasheed Ogunlaru

About Rasheed

Rasheed is a leading life coach, motivational speaker and business / corporate coach

Meet Rasheed

Rasheed is a leading life coach, motivational speaker and leadership, business and executive coach. His clients include entertainers, entrepreneurs, Chief Executives, leaders, healers and organisations. He specialises in helping people of all backgrounds find lasting fulfilment in all areas of their lives, careers and relationships – from within.

His career spans over 20 years in coaching, training, media, performance and organisational strategy.  He often appears in media on life, work and relationship issues – including appearances on the BBC and ITV News and quotes in The Times and Guardian – and his own inspiring pilot TV show.

Rasheed is an inspiring and empowering public speaker and seminar leader – popular on the business, spiritual and personal development circuits. He is a qualified member of The Coaching Academy (for whom he also serves as an associate trainer). He is also trained in Neuro-Linguistic Programming (NLP) and is former Co-Director of Samaritans (Central London). 

Rasheed is also founder Soul-Trader.biz the resource for heart-centred sole traders and small business owners, and Soul-Leader.biz Rasheed’s new resource for heart-centred leadership which includes free resources and Rasheed’s empowering Soul Leader Course.

Rasheed is also an associate coach with world-wide coaching organisation Wondrous People

He is author of an inspiring range of books, videos and downloads including Soul Trader Putting the Heart Back Into Your Business, The Gift of Inner Success and Become Who You Are. He is the partner life & business coach of the British Library’s Business & IP Centre  – running workshops and webinars for established and aspiring sole traders and small business owners. Prior to his coaching career Rasheed was a successful communications manager and media trainer; a career which began at 18 working for Which? eventually becoming a Press Officer, Media Trainer and Media Spokesman.

After 10 years he moved on to a career as a singers-songwriter. On meeting countless performers who struggled with confidence, career progression and happiness he retrained as a coach to help people of all take charge of their lives.

Today Rasheed’s works spans running award-winning leadership programmes in the NHS to inspiring webinars for entrepreneurs, creatives and healers. He is renowned for his unique “Become Who You Are” approach of inner peace and compassion as the foundation of progress and as such is seen as a leading specialist on inner fulfilment.

Mission and vision

Mission: to help leaders, teachers, high achievers and people of all backgrounds achieve lasting fulfilment, co-operation, peace, understanding and ‘self-defined’ success:

  • Within yourself – and in your life, relationships and work
  • In business and across organisations
  • Across communities, societies and globally.

My vision is to affect and achieve greater consciousness, compassion, co-operation, peace, understanding and ‘oneness’ in individuals, organisations, communities, society and globally.

My approach

I use traditional coaching skill and techniques but I also work at a deeper, direct level – from and to the heart – if you like. This gently moves you beyond  simply seeing life through the ideas and fears of the mind. I’ve found it  is the most effective method to help you truly be yourself in all you do.

The irony of happiness and success is that both spring from who you are within – not what you are without. Both emerge from who you are today – not what you may achieve tomorrow.

Too often we miss this magic we already possess. Today I help people of all backgrounds live enriched, fulfilled lives following their hearts. I call this my ‘become who you are approach’ as you stop being lost in the noise of trying to become something else and start flowing  from who you are.

Rasheed has been of huge benefit to my professional and personal life, and highly skilled at helping one to see clearly and objectively when swamped by responsibilities, deadlines and work-load! Most importantly, Rasheed’s advice has actually lead to me secure new business. The western world is awash with supposed ‘life/business coaches” – Rasheed ogunlaru is is the real deal.

Jessica Huie

MBE Entrepreneur & Author

Business and IP Centre - The British Library
NHS
BBC
RIBA