There’s lots of ‘noise’ around how to win more business, gain customers and so on. But I feel that is often overcomplicated – and in all the noise I observe that many people overlook some of the basics that are actually key to winning business Be sure that you have the basics in place: research your field, ensure your product/service is excellent, ensure you know / adopt and have the right rules/regulations, procedures and process in place. Be sure also to seek out the right help and support and the right team to help you (I will return to that in a future blog/video) and then the focus must be on really building rich relationships with your customers. Rasheed is a leading life coach, speaker and author of Soul Trader – Putting the Heart Back into Your Business. He is also the life / business coach partner to the British Library Business & Intellectual Property Centre. Join Rasheed at one of his forthcoming business events / talks
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