- Posted by Rasheed Ogunlaru
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- business, Business coach London, career, Facebook, Instagram, life coach london, Linked In, marketing, mindfulness, Rasheed Ogunlaru, reputation, social media, visibility, YouTube
The world has changed. We’re now deep into the social media age. There’s few areas of our lives that have not been affected by the internet, social media and online tools and technology. Tools like Facebook, Linked In, YouTube, Google, blogs and popular apps have changed the way we live personally, professionally and in business.
While I’m not an expert on social media – I am an expert on media, public relations, reputation, publicity and performing. In fact when I started in business as a life coach I knew next to nothing about business but I did know a lot about about how to connect and impact with people and how to promote myself. I used all I knew – the media, building relationships with people / networking – and then social media to build my profile. Because I understood the personal brand I started coaching many business owners who needed to be effective in person, when giving pitches, when networking, when engaging with staff / contacts/colleagues etc – that was the birth of my coaching business owners.
When it comes to social media – most of us have a sense that we should be doing it and using it but we don’t always know how to use these tools as strategically, mindfully and wisely as we might. For me as someone with a background in media / PR and as a singer it’s all about communication, understanding your audience, authenticity, finding your voice and using it. But it is also crucially about managing your reputation and being very clear on how, where and when to use your voice. Consistency is absolutely key.
Are you visible online? If I was to search for you what would I find? Which social media do you use personally and professionally and why? The range and nature of social media and other tools can be overwhelming and it’s not always clear what the purpose, point or profit from using the is. To me it is about a few things 1) visibility 2) authority 3) credibility 4) connectivity and 5) impact / authenticity.
In the video above I share 3 simple tips on using social media wisely, mindfully and kindly. Practically speaking it may be that you’re very familiar and comfortable with social media and that perhaps you use Facebook at home with friends and family, Linked In to progress your career and perhaps you may use other tools like What’s App, Instagram, Skype, blogs, chat rooms and various sites for al sorts of social or professional reasons. Or it may be the case it’s all new and bewildering for you. Or maybe you are very effective (or at least present) on these platforms personally but are perhaps missing a trick or falling down when it comes to using these tools professionally. One of the challenges may be that you are using social media for differing audiences and purposes. That will mean that across the board you need to be mindful of your use across all your social media. The employer looking at your impressive Linked In profile may also see your not so shrewd of Facebook, Twitter or other tools that you may be just using recreationally but you need to be mindful of all this with regard your reputation.
I hope you find this video of use. Speaking for social media here are some of the places you can find me: