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Soul Trader


Soul Tr world build a business you and customers will love


“This could become a well-thumbed classic…”                          – Matthew Rock, Editor, Real Business magazine

A brilliant and motivational book by a knowledgeable, intelligent and thoughtful author” –  Stephen Fear, Entrepreneur in Residence, The British Library


If your heart isn’t in it why are you? 

In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it’s easy to forget the reasons we started our own business in the first place. Soul Trader helps you connect with your mission, values and passion to create a ‘stand out from the crowd’ business that enriches you both financially and emotionally. Discover the seven essential principles that will help you build a business sensitive to today’s economic and social realities, one that is profitable, customer-focused and in tune with your own beliefs, needs and goals. Rasheed Ogunlaru tears off the jargon and gets the heart of businesses. Throw your heart into your business, it will pay dividends.  

“Rasheed has written a book that I hope inspires a whole new generation of heart-centred entrepreneurs” –Rachel Elnaugh, award-winning entrepreneur, business mentor & star of BBCs Dragons’ Den seasons 1 & 2.

 Soul Trader – Putting the Heart Back into Your Business  £14.99 ...available in paperback, audio book and e-book on Kindle.


Buy now on Amazon  Buy now from Kogan Page  –  Read the rave reviews 



Visit Rasheed’s new online resource for aspiring and established sole traders, small business owners, consultants, professionals, creatives and entrepreneurs. The website includes: tools, resources, articles, podcasts, webinars, inspiring interviews, FREE membership – and inspiring  / empowering Soul Trader Coach Yourself online, e-learning course and membership.


british-library2EVENT: Join Rasheed at the British Library for Networking for Success

Join leading life/business coach, Rasheed Ogunlaru author of Soul Trader for this inspiring and practical workshop which will help you win contacts, connections, customers and career and business opportunities. Boost your skills, confidence, overcome nerves and learn how to network strategically, skilfully and authentically. Then put it all straight into practice and  network meet like minds all in a supportive and comfortable environment . 

Special discounted price: £25 See dates + details + book now    


Soul Trader – Putting the Heart Back Into Your Business  

talks, seminars & workshops                                

A powerful, inspiring and practical business development programme for business owners, sole traders and experts to will help you build a unique, authentic ‘stand out from the crowd’ business that is fulfilling personally and financially. 

Soul Trader cuts the complexity and cut-throat mentality out of business, introducing an easy, painless and economical way of being your own boss or building a business through seven chapters of ‘heart centred’ principles / steps: Clarity; Customers; Courage, Co-operation, Conversations, Creativity, Compassion…and a concluding principle; Change

  1. Clarity: Know your mission, talent, values & brand – let this passion propel you.
  2. Customers: See life through customers’ eyes to win custom, profit and loyalty.
  3. Courage:  Unleash your inspiration / wisdom and adopt an athlete’s attitude
  4. Co-operation: Punch over your weight; collaborate. Use / build your network.
  5. Conversations: Learn to connect, create and convert leads in person and online.
  6. Creativity: Know when to work, rest and perform at your best +(re)gain life balance.
  7. Compassion: Connect from the heart – be transformational not transactional  

+ Change: You, customers, your business, the economy and technology will change. Soul Trader concludes with insights to help you anticipate, shape and embrace change

This programme based on can is typically delivered as motivational talk, as half-full day seminar or as a full 7 part business development programme delivered over a series of days. 


NEW: Join Rasheed at the British Library for Soul Trader; your life, your business

Inspired and based on Soul Trader – Putting the Heart Back into your business, this workshop and networking session is for will leave you clear, focused, inspired, energised, organised. See full dates, details and book now. british-library2