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Soul Trader – Putting the heart back into your business

Soul Trader – Putting the heart back into your business


If your heart’s not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it’s easy to forget the reasons we started our own business in the first place. Soul Trader helps you connect with your mission, values and passion to create a ‘stand out from the crowd’ business that enriches you both financially and emotionally. Discover the seven essential principles that will help you build a business sensitive to today’s economic and social realities, one that is profitable, customer-focused and in tune with your own beliefs, needs and goals.

Rasheed Ogunlaru tears off the jargon and gets the heart of businesses. Throw your heart into your business, it will pay dividends.

“Rasheed is grounded, energising and hugely inspirational as is this book which is insightful for those dreaming of a business and those already running one.” – Clare Longrigg, Deputy Editor, Psychologies.
“A brilliant and motivational book by a knowledgeable, intelligent and thoughtful author” – Stephen Fear, Entrepreneur in Residence, The British Library.
“Rasheed has written a book that I hope inspires a whole new generation of heart-centred entrepreneurs” –Rachel Elnaugh, award-winning entrepreneur, business mentor & star of BBCs Dragons’ Den seasons 1 & 2.

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