Being on the pulse of what’s going on in your industry and more widely is really important if you are starting or growing any business. Overlooking what’s going on or not being aware of what’s going on around the corner can actually dash your business hopes. This is something that can affect start-ups and sole traders right through to big businesses. Advances in technology, innovation in and around your market place and changing customer needs and habits are all significant factors in the success of your business. In today’s fast-paced, tech-driven market place it’s perhaps more relevant than ever.
Last week I caught up with Cate Trotter, founder of Insider Trends who is a ‘trend- spotter’ who helps businesses to spot, understand and make simple and profoun changes to their business to give them the best advantage to succeed. Like myself Cate and her business Insider Trends are one of the partners of the British Library’s Business and Intellectual Property Centre, and like myself runs workshops their for new and established business owners. So I caught up with her at the end of one of those sessions to quiz her about her work and understanding business trends.
Rasheed Ogunlaru is a leading life coach, speaker and business / corporate coach and author of Soul Trader – Putting the Heart Back into Your Business.
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