The world -and business world has changed. More and more people that I  meet want to be their own boss and the changing nature of work means that there is very little by the way of a job for life.

But that’s not all even if we want to run, work for or buy from businesses and organisations that care for their staff, customers and the wider community and environment, not just profits.

Here’s a talk I gave a few months ago to a room of budding entrepreneurs at Kingston Business School. Based on my book Soul Trader – Putting the Heart Back into Your Business, I share the books 7 heart centred principles for building a business you and customers love: