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“Success is meaningless without fulfilment – both begin within.”
– Rasheed Ogunlaru

Rasheed is a leading life coach, motivational speaker and business / corporate coach.

His clients include entertainers, celebrities, entrepreneurs,  experts, Chief Executives, professionals, healers, therapists, organisations and the public. He specialises in helping people find lasting fulfilment in all areas of their lives, careers and relationships – from within.

His career spans over 16 years in coaching, training, media, performance and organisational strategy.  He often appears in media on life, work and relationship issues – including appearances on the BBC and ITV News and quotes in The Times and Guardian – and his own inspiring pilot TV show.

Rasheed is an inspiring and empowering public speaker and seminar leader – popular on the business, spiritual and personal development circuits. He is a qualified member of The Coaching Academy (for whom he has also served as an external trainer). He is also trained in Neuro-Linguistic Programming (NLP) and is former Co-Director of Samaritans (Central London). Rasheed is also an associate coach with world-wide coaching organisation CoachMatch.

He is author of an inspiring range of books, videos and downloads including The Gift of Inner Success, A Zest for BusinessBecome who you are and Soul Traderputting the heart back into your business. He is the partner life &
business coach of the British Library’s Business & IP Centre where he runs workshops for established and aspiring sole traders and small business owners. Prior to his coaching career Rasheed was a successful communications manager and media trainer; a career which began at 18 working for Which? eventually becoming a Press Officer, Media Trainer and Media Spokesman.

After 10 years he moved on to a career as a singers-songwriter. On meeting countless performers who struggled with confidence, career progression and happiness he retrained as a coach to help people of all take charge of their lives.

Today his work spans coaching wealthy high achievers to empowering young people. His unique ‘become who you are‘ approach enables people of all backgrounds to achieve greater success, performance, confidence and happiness – from within. As such he is widely considered one of the UK’s leading specialists on achieving lasting inner fulfilment.

Rasheed Ogunlaru / Coach, Author, Speaker

Rasheed is also founder of

Evolved Heart

Evolved Heart

Soul Trader

Soul Trader

My Mission & Vision

Mission: to help leaders, teachers, high achievers and people of all backgrounds achieve lasting fulfilment, co-operation, peace, understanding and ‘self-defined’ success:

Within yourself – and in your life, relationships and work

In business and across organisations

Across communities, societies and globally.

Vision: To affect and achieve greater consciousness, compassion, co-operation, peace, understanding and ‘oneness’ in individuals, organisations, communities, society and globally.

My Approach

I use traditional coaching skill and techniques but I also work at a deeper, direct level – from and to the heart – if you like. This gently moves you beyond  simply seeing life through the ideas and fears of the mind. I’ve found it  is the most effective method to help you truly be yourself in all you do.

The irony of happiness and success is that both spring from who you are within – not what you are without. Both emerge from who you are today – not what you may achieve tomorrow.

Too often we miss this magic we already possess. Today I help people of all backgrounds live enriched, fulfilled lives following their hearts. I call this my ‘become who you are approach’ as you stop being lost in the noise of trying to become something else and start flowing  from who you are.

What people say